Email marketing has been around for almost as long as the Internet itself, and although other online marketingtechniques have come and gone, it remains a popular driver of business for successful marketers the world over.There is a very good reason for…
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In this report, research group Aberdeen shows how multi-channel sales teams are revolutionizing the way they operate, utilizing CPQ to minimize people and processes involved in the sales cycle and enhance overall channel visibility and management capab…
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According to Aberdeen, your CPQ system has more to do with the profitability of your sales organization–in fact, your organization as a whole–than most businesses realize. Get this free report to see how best-in-class organizations are using CPQ to increase year-over-year profits, reduce costs within the sales organization and add value to the sales process. |
Whether you need to improve back-office communications or customer-facing engagement, successful digital communication is a matter of doing some homework before you begin. This is where we help. Our newest how-to guide, Solving The Digital Signage Puzz…
Many organizations are looking to implement marketing automation for the first time. This can be a daunting and intimidating change for any business. However, if you want to compete with changing trends, stay ahead of the marketing curve, and outshine …
Successful email campaigns are a creative endeavor. Navigating a prospect through the buying journey requires finesse. Often, subscribers or leads aren’t ready to buy or give money from their first touch with a business or organization. These pro…
That’s where lead scoring comes in. In very basic terms, lead scoring is an objective system for ranking leads to determine which ones are ready to convert immediately, which ones need further nurturing, and which ones are highly unlikely to buy….
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AN EMAIL WORKFLOW is a series of automated emails which are sent, or not sent, based on who subscribers are and how they interact with your business. Since email workflows are triggered based on what you know about your subscribers, they allow you to s…
