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This eBook is a must-read for any company—from bootstrapped startup to established enterprise—ready to hire their first rep, augment an existing team, or transition their entire support operation to the cloud. Download this eBook and learn how to:
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The 2016 Top Trending CFO Resources brings together the latest in information, coverage of important developments, and expert commentary to help with your CFO related decisions.The following kit contents will help you get the most out of your finance r…
Marketers know that employees are an incredibly valuable asset to a brand, but before you integrate them into your plans with an Employee Advocacy program you must ensure they are properly trained. Learn how to train employee advocates with this quick …
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this eBook we explore the connection between content and employees. We provide tacti…
Align your selling process to the buying journey so that your selling motion is focused on helping buyers move through each stage. Make every interaction at every stage meaningful and you will engage and win today’s empowered customers.To overcome thes…
B2B organizations who have invested in content are now faced with the following content creation challenges:Keeping up with content demandsSupplying content for the entire buyer journeyGenerating effective content ideas (and avoiding content marketing …
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In a CMO Council report, 67 percent of senior marketers and commerce executives admitted that marketing and commerce technologies were very important, if not essential, to organizations’ overall effectiveness and performance. But when asked how well these technologies were reaching beyond the walls of marketing and commerce, aligning with other functional areas— including sales, service, product and support—they had to admit that they had not quite reached technology synchronicity with other stakeholders. Only 3 percent said technologies aligned very well while the majority, 54 percent, said they were working on it.
But as they “work on it,” the customer has already moved on, opting to do business with brands that consistently connect and delight. The answer is not as simple as ramping up technology faster or even automating more of the engagement process. In reality, marketing and commerce teams must look at the critical intersection when people, process and platform all intersect. This is the point at which marketing becomes relevant, drives value for the company and the customer, and allows experience to become the competitive differentiator. |
It is critical within an Employee Advocacy program to track every send, view, share, like, and reaction, but even more important to tie those data points back to your goals and KPIs. You must be able to easily turn your data into a compelling story, an…
Many agree that delivering great customer experience is a key strategy for growth in the digital economy. But is it true as well in B2B? And what about the state of customer experience in B2B?This report found that many B2B leaders agree that customer …
Your content experience is the environment in which your content lives, but it’s also so much more than that. It’s the place where all the user action takes place. It’s where a visitor converts to a lead, and where you can measure your content’s effect…
