In the digital economy, customers are expecting more choices than ever to engage with organizations and have their service requests resolved quickly. Customers are now making service requests before they even start the sales process. Long and far remov…
The importance of content distribution cannot be overstated. You’ve poured time and resources into creating content and optimizing your content experience, but it’s all for nothing if your content goes unseen.This eBook aims to provide you with an adva…
In a recent article, CX Network explored the problems in the North American – and particularly US – telecommunications market when it comes to successful customer experience. There is little doubt that the region is seeing low lev…
A seemingly unwinnable battle against fakes appears to lie ahead with counterfeit networks expanding and evolving constantly online. Despite the limited resources, protecting a brand requires investment. However, there is one key weapon which is arguab…
The seemingly unstoppable ascent of technology in modern society presents both benefits and burdens to today’s businesses. This infographic outlines the current landscape relating to the fintech effect and delivering customer excel…
In a world fueled by technology and a culture plagued by busy-ness, where many people turn to texting and instant messaging as their first route of communication, it makes sense why live chat is a growing channel for customer support. Check out our bes…
Quality content that is easy for sales to find and use is a critical success factor in sales interactions. The dynamics of the content process are not difficult to understand, but the content creation, deployment, usage and feedback loop is often a poi…
As marketers, we often focus on creating high-quality, compelling content without considering how it will be distributed and used by teams throughout the organization. As a result, many assets never live up to their potential and fail to provide true R…
A company’s sales strategy is only as successful as the effectiveness of the content that supports it. However, how can companies create strong marketing content to support their sales strategy? How can marketing gain insight into which content drives …
The Advocate Marketing Playbook focuses on how to create and manage an advocate marketing program. Think of the Playbook as a roadmap to guide you through the process of planning and launching your own advocate marketing program in 5 parts.Part 1: Your…
