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Consumer packaged goods (CPG) companies have historically been left in the dark when it comes to accessing the granular data they need to build detailed customer journeys...
Are you still struggling to crack the code of measuring Ad Channel success? 🤔 Wondering if Multi-Touch Attribution (MTA) holds the key? And what's the secret sauce...
A Fast-Moving Consumer Goods (FMCG) retail company had invested significantly in marketing campaigns across multiple channels, including TV commercials, radio spots, online...
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A global, leading floor care company, known for its household brand names and quality cleaning products, aims to be a customer experience leader. Learn how, by partnering...
Smart marketers know the importance of direct mail, but shifting headwinds are putting pressure on them—and their plans. Direct-mail costs are higher than ever, with...
The challenges of providing service management to organizations have evolved from fulfilling basic service requests to deploying and supporting new and emerging enterprise-scale...
With the average adult spending more than 75 minutes per day viewing online mobile video content, it’s imperative for brands to take advantage of this compelling new...
In fact, 77% of event decision-makers say that in-person attendees have higher expectations for digital features than they did a few years ago, according to Forrester Consulting....