Top Trends Sales & Marketing Leaders Must Navigate to Succeed in 2016

Curious what challenges your peers find most compelling in the year ahead? Below are the five items executives highlighted as most important:

  • B2B Marketing: Get Paid for Content Investments
  • B2C Marketing: Mastering Precision Marketing
  • Communications: Building a Valuable Corporate Narrative
  • Sales: Sales Productivity in the New Work Environment
  • Customer Experience: Driving Action from Customer Understanding

Download CEB’s 2016 Key Imperatives for Sales,
Marketing, and Communications
 Executives to find out, and discover actionable resources to navigate the challenges quickly and correctly. ​

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The Video Strategy Workbook

Everything worth having…isn’t worth fighting for? It’s true—some things, like even the most impressive video marketing strategies, don’t have to be a full-blown challenge.

The Video Strategy Workbook will take you, step by step, through the process of creating a real, live video strategy that you can start implementing right away.

Here’s what you’ll work on:

  • Establishing Your Goals for Video
  • Identifying Your Content Needs
  • Pinpointing the Opportunity for Video
  • Building Campaign Rules of Thumb
  • Crafting a Distribution Plan
  • Transferring Your Brand to Video
  • Setting Guidelines for Viewer Behavior
  • Organizing Your Team
  • Measuring Video Success

Request Free!