The Video Strategy Workbook

Everything worth having…isn’t worth fighting for? It’s true—some things, like even the most impressive video marketing strategies, don’t have to be a full-blown challenge.

The Video Strategy Workbook will take you, step by step, through the process of creating a real, live video strategy that you can start implementing right away.

Here’s what you’ll work on:

  • Establishing Your Goals for Video
  • Identifying Your Content Needs
  • Pinpointing the Opportunity for Video
  • Building Campaign Rules of Thumb
  • Crafting a Distribution Plan
  • Transferring Your Brand to Video
  • Setting Guidelines for Viewer Behavior
  • Organizing Your Team
  • Measuring Video Success

Request Free!

The Video Strategy Workbook

Everything worth having…isn’t worth fighting for? It’s true—some things, like even the most impressive video marketing strategies, don’t have to be a full-blown challenge.

The Video Strategy Workbook will take you, step by step, through the process of creating a real, live video strategy that you can start implementing right away.

Here’s what you’ll work on:

  • Establishing Your Goals for Video
  • Identifying Your Content Needs
  • Pinpointing the Opportunity for Video
  • Building Campaign Rules of Thumb
  • Crafting a Distribution Plan
  • Transferring Your Brand to Video
  • Setting Guidelines for Viewer Behavior
  • Organizing Your Team
  • Measuring Video Success

Request Free!

Data-Driven Marketing: How to Create & Optimize A Content Strategy with Data at Its Core

Marketers are now expected to show their value and clearly understand how their efforts are affecting a business’ bottom line. At the heart of these changes lies a new reality: that data is necessary to inform all marketing decisions, especially where content marketing is concerned.

Fortunately, content marketing is no longer a “hit or miss” process. You can analyze the performance of your content marketing efforts to learn what is and isn’t working, and ultimately collect the data you need to inform your marketing decisions. In this eBook, you will learn:

  • How to use data to fuel the content creation process
  • How to measure content distribution effectiveness
  • How to gather the performance data you need to create a data-driven content marketing strategy

Request Free!

B2B Content Marketing Shouldn’t Hurt: 8 Ailments and How to Cure the Pain

If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying your content marketing problems with band-aid solutions and address these symptoms at the source.

In this eBook, you’ll learn:

  • How to diagnose common problems that hurt your content marketing efforts.
  • How to build a recovery plan to fix what’s ailing your content.
  • How to heal your content marketing & keep it healthy so you can turn more visitors into customers.

Request Free!