In an industry where Big Data is King, it can be quite controversial to not share the same views on the benefits of leveraging data to improve customer experience. However, DHL’s Vice President Customer Experience, Kim MacGillavry, is of the opin…
In this exclusive interview, Karin Winkler, Customer Experience Manager, Swarovski, shares the company’s strategy for creating a mindset of excellence amongst Swarovski employees.Focusing on Top Box Scoring, a new VOC feedback programme, aimed at turni…
You can’t win over today’s empowered customers with yesterday’s fragmented marketing approaches.To succeed in the era of connected – and empowered – customers, you need a new approach: one that leverages data, insight and action to address every custom…
Developing multi-channel management to improve customer experience across the whole business is one of the main pain points for companies in the DACH region. In this CX Network top tips mini-guide, we explore 8 ways you can improve your customer e…
Businesses in Germany, Austria and Switzerland are pioneering the world of customer experience. Strictly built around real-life case-studies that you mentioned were of the most relevance to you and covering a range of topics from using CRM and Big Data…
In fact, a recent analysis from Google shows that there’s a way you can make that happen:Brands submitting product content directly to Google can boost sales of their products by as much as 25%.Learn more about the Google Manufacturer Center, and hear …
In an industry where Big Data is King, it can be quite controversial to not share the same views on the benefits of leveraging data to improve customer experience. However, DHL’s Vice President Customer Experience, Kim MacGillavry, is of the opin…
The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center.The problem here is pretty clear &…
The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center.The problem here is pretty clear &…
In organizations across the world, employees and volunteers resign, retire or are terminated every day. If your company happens to run a Google Apps domain, these departures present your domain administrator with a problem: What to do with the departin…
