The Future Of Email Hinges On Context
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and …
The 7-Minute Buyer’s Guide to Pharmaceutical Sales Software
The pharmaceutical industry is no stranger to overcoming challenges. Long R&D cycles, years of clinical trials and strict governmental regulations are just a few of the hurdles pharma companies must overcome in bringing a new drug to market.&…
B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce
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Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online.
While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex. Read this white paper to learn how to:
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Answering The Call: 5 Best Practice Steps for B2B and B2C Convergence
New pressures are blurring the lines and transforming B2B and B2C customer requirements and expectations. This Aberdeen Group paper, sponsored by IBM, explores the growing challenges that companies face in the convergence of B2B and B2C requirements an…
From Insight to Action: Predictive and Prescriptive Analytics
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This webcast explains why predictive analytics has become an imperative for organizations as they strive to incorporate data-driven decision making into their processes by understanding potential future outcomes. Prescriptive analytics can then be applied to help determine the best solution or outcome among all the various choices, given the known parameters. When combined with predictive analytics, prescriptive analytics can suggest decision options for how to take advantage of future opportunities or mitigate future risks, answering the eternal question, “What should we do about this?” Learn how IBM® SPSS® Modeler can help you uncover patterns and trends in your data and how IBM® CPLEX® Optimization Studio can be leveraged to incorporate those insights into optimal decisions. |
From Insight to Action: Predictive and Prescriptive Analytics
|
This webcast explains why predictive analytics has become an imperative for organizations as they strive to incorporate data-driven decision making into their processes by understanding potential future outcomes. Prescriptive analytics can then be applied to help determine the best solution or outcome among all the various choices, given the known parameters. When combined with predictive analytics, prescriptive analytics can suggest decision options for how to take advantage of future opportunities or mitigate future risks, answering the eternal question, “What should we do about this?” Learn how IBM® SPSS® Modeler can help you uncover patterns and trends in your data and how IBM® CPLEX® Optimization Studio can be leveraged to incorporate those insights into optimal decisions. |
B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce
|
Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online.
While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex. Read this white paper to learn how to:
|
The Little Black Book of B2B Referrals
From high-growth startups to multinational enterprises, every B2B company wants more customer referrals — but they are often the most elusive type of lead to capture. It’s not always easy to put your customers in the mood to fill your sales pipeline w…
The Little Black Book of B2B Referrals
From high-growth startups to multinational enterprises, every B2B company wants more customer referrals — but they are often the most elusive type of lead to capture. It’s not always easy to put your customers in the mood to fill your sales pipeline w…
Unlock Sales and Marketing Alignment Through the Power of Content Marketing
In this eBook, we will break down all the necessary steps, provide industry leading expertise and present an actionable guide on how to drive alignment between Sales and Marketing. The eBook topics include:Why Sales and Marketing alignment starts with …
