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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Sales enablement and pipeline performance remain key mandates as organizations look to better harness their content marketing practices to be high-performance growth engines.To address the growing need to optimize lead flow and track winning content ma…

Featured Tech / Sales & Marketing

Nonprofit Marketing: How Fundraisers Can Use Multi-Channel Campaigns to Convert First-Time Donors

Nonprofits of all sizes face donor retention problems, and it looks like it’s only going to get worse. To tackle retention before it hits a catastrophic low, organizations must embrace a multi-channel approach to their marketing campaigns. It might be …

Featured Tech / Sales & Marketing

How to Create Engaging B2B Content

In this webinar, you will learn:   •  How to develop buyer personas using qualitative and quantitative data   •  How to create content that’s aligned with your buyer’s journey   • &nbsp…

Featured Tech / Sales & Marketing

How to Build a Content Library for the B2B Buying Process

In this webinar, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.You will learn:How to develop content that caters to your prospects’ nee…

Featured Tech / Sales & Marketing

How to Design Compelling B2B Content Experiences

In this presentation, we discuss how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.Request Free!

Featured Tech / Sales & Marketing

How to Create Engaging B2B Content

In this webinar, you will learn:   •  How to develop buyer personas using qualitative and quantitative data   •  How to create content that’s aligned with your buyer’s journey   • &nbsp…

Featured Tech / Sales & Marketing

How to Build a Content Library for the B2B Buying Process

In this webinar, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.You will learn:How to develop content that caters to your prospects’ nee…

Featured Tech / Sales & Marketing

How to Design Compelling B2B Content Experiences

In this presentation, we discuss how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.Request Free!

Featured Tech / Sales & Marketing

SiriusDecisions Reveals Sales Planning Missteps that Decrease

Over 400 sales executives were surveyed worldwide to gain insights on sales planning and impacts on rep productivity. Download this Sales Planning Survey, prepared by SiriusDecisions, and discover what is driving sales planning and execution across org…

Featured Tech / Sales & Marketing

15 Essential KPIs to track your renewal business

The principle “what gets measured gets managed” dictates that by simply examining an activity, you can get a handle on it and find ways to improve it. However, not all metrics are created equal—meaning not all things that can be measu…

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