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This report introduces Forrester’s model for bringing investments in customer data, communication and collaboration technologies together to amplifying the returns on each, and ultimately evolving to a differentiated “customer-activated enterprise.”
CMOs who lead this transformation can create a more competent customer engagement model that is capable of winning, serving, and retaining more discerning, technically sophisticated buyers. |
In this webinar, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.You will learn:How to develop content that caters to your prospects’ nee…
In this presentation, we discuss how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.Request Free!
Over 400 sales executives were surveyed worldwide to gain insights on sales planning and impacts on rep productivity. Download this Sales Planning Survey, prepared by SiriusDecisions, and discover what is driving sales planning and execution across org…
The principle “what gets measured gets managed” dictates that by simply examining an activity, you can get a handle on it and find ways to improve it. However, not all metrics are created equal—meaning not all things that can be measu…
Download this exclusive report from Harvard Business to learn new insights and stats on how data and analytics is spreading to enterprise sales organizations.Featured Highlights94% of sales organizations say their 2014 revenue targets are higher than l…
Box brings disparate parties together across the healthcare continuum to better collaborate, share data, and improve care delivery. Box serves providers, payors and life science companies around the world to:Improve Care Coordination: Box helps coordin…
Over 400 sales executives were surveyed worldwide to gain insights on sales planning and impacts on rep productivity. Download this Sales Planning Survey, prepared by SiriusDecisions, and discover what is driving sales planning and execution across org…
The principle “what gets measured gets managed” dictates that by simply examining an activity, you can get a handle on it and find ways to improve it. However, not all metrics are created equal—meaning not all things that can be measu…
Businesses around the world have made significant investments in Microsoft SharePoint for content management. However, these same companies are struggling with making the transition to a more mobile, more collaborative workplace. The biggest barriers …
