Today's highly competitive marketplace requires that organizations create compelling customer experiences. Big data and analytics support this process by generating insights...
Just 15 percent of respondents in the 2015 State of E-Commerce in Distribution survey reported 5-10 percent of their total sales derived from e-commerce, only a percentage...
In Forrester's 69-criteria evaluation of global business-to-consumer (B2C) enterprise-class commerce suite vendors, we identified the eleven most significant software providers...
To meet or exceed changing consumer expectations, manufacturers will need to tighten their retail execution focus on two very specific goals – winning at the shelf (ensuring...
More brands are launching apps or establishing mobile-enabled content, but few are looking at the totality of the mobile relationship and fully integrating it into their overarching...
Driven by their online buying experiences, savvy business to business (B2B) buyers are demanding omni-channel capabilities when making work-related purchases. But for B2B...
It used to be that keywords were the magic keys to online marketing. However, over the past few years, much has changed. Gone are the blissful days of keyword stuffing. Now,...
Just 15 percent of respondents in the 2015 State of E-Commerce in Distribution survey reported 5-10 percent of their total sales derived from e-commerce, only a percentage...
More brands are launching apps or establishing mobile-enabled content, but few are looking at the totality of the mobile relationship and fully integrating it into their overarching...
To meet or exceed changing consumer expectations, manufacturers will need to tighten their retail execution focus on two very specific goals – winning at the shelf (ensuring...