A surprising number of e-commerce implementations begin without a clear view of the organization’s vision for a successful outcome, who is going to be involved, and when. These organizations may lose weeks or months resetting expectations, redefining t…
Today’s highly competitive marketplace requires that organizations create compelling customer experiences. Big data and analytics support this process by generating insights from CRM, social, marketing, sales, and service interactions coupled with tran…
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Just 15 percent of respondents in the 2015 State of E-Commerce in Distribution survey reported 5-10 percent of their total sales derived from e-commerce, only a percentage point higher than 2013 and well short of the 20 percent expectation they had for last year.
For the last two years, 42 percent of respondents reported e-commerce comprised less than 5 percent of their companies’ total sales, and 20 percent reported they had zero e-commerce presence in 2014, despite the continued migration of B2B sales in the online channel. |
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In Forrester’s 69-criteria evaluation of global business-to-consumer (B2C) enterprise-class commerce suite vendors, we identified the eleven most significant software providers — Demandware, Digital River, eBay Enterprise, Elastic Path Software, hybris (an SAP company), IBM, Intershop, MarketLive, NetSuite, Oracle Commerce, and Oracle Retail (Micros) — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs. |
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To meet or exceed changing consumer expectations, manufacturers will need to tighten their retail execution focus on two very specific goals – winning at the shelf (ensuring right-time, right-place, right-SKU availability) and winning around it (personalizing customer engagement and offering alternative paths to purchase). Such a shift will not be easy and require strategic investments in organizational re-alignment, business process re-engineering, supporting tools and technologies and employee training. Those that get it right stand to reap significant rewards. |
More brands are launching apps or establishing mobile-enabled content, but few are looking at the totality of the mobile relationship and fully integrating it into their overarching marketing strategies.According to research from InMobi, half of global…
Driven by their online buying experiences, savvy business to business (B2B) buyers are demanding omni-channel capabilities when making work-related purchases. But for B2B sellers, in today’s rapidly changing world, building an effective omni-channel ex…
It used to be that keywords were the magic keys to online marketing. However, over the past few years, much has changed. Gone are the blissful days of keyword stuffing. Now, you need unique and valuable content to pull Google’s heartstrings. Without it…
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Everyone thinks they can effectively build a survey program from start to finish – but there are plenty of common mistakes that can be made that you don’t even realize. In this helpful eBook, we’ll walk you through the top 12 common survey design crimes and share helpful tips, tricks and advice. |
It’s time to learn how to do more with your feedback and operational data. As customers increasingly use new technology tools and interaction channels to engage businesses (and one another), the role of Voice of the Customer programs has elevated to ne…
