Sales & Marketing

The Complete Guide to AUDIENCE ANALYSIS on Social Media

Before you set your social strategy, it’s essential to have a solid understanding of your brand’s unique audience segments. Who do you want to reach, build awareness with, support, or sell to—and are you reaching those people?

Inform your roadmap for the next week, quarter, and year by conducting an audience analysis that chops your social audience up into significant segments, which mirror traditional marketing personas and aid content creation.

This guide will walk you through best practices for learning about your different social audiences, what they’re attracted to, and, ultimately, what your brand could be doing better to win.

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Sales & Marketing

The Essentials of Social Media Spring 2015 Exclusive Kit

The Essentials of Social Media – Spring 2015 Exclusive Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your Social Media related decisions.

The following kit contents will help you get the most out of your Social Media research:

  • The Quick Guide to Conversation Analytics
  • Instagram Social Marketing Strategy Kit
  • Executive Guide: Harnessing the Power of Enterprise Social Collaboration
  • How Big Data Can Solve Marketers’ Social Engagement Challenges

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Sales & Marketing

Brand Awareness Costs Tens of Millions; Smart Medium-Sized Advertisers Skip That, Stick to Something Low-Tech, Linear

Ever think about whether the returns you see as a result of your advertising are enough to keep profitability growth?

For example, if an advertiser / marketer nets 20 percent or breaks even with a Facebook click-ad or Google digital ad campaign, is it enough to really net profits after expenses and taxes?

Key takeaways:

  1. secret about Toyota Motor Corporation’s “low-tech” habit
  2. nuts-and-bolts common sense from a professor of marketing at Thunderbird Management School
  3. John D. Rockefeller’s opinion on growing market share

All in less than three pages.

 

ABOUT

Corey Weiner has worked on lead gen / direct response programs for big-name advertisers including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA / Manulife and AIG American General.

 

And over four years doing consumer behavior research for the renowned Nielsen Company qualifies Corey to refine multimedia for advertisers less interested in brand / top-of-mind awareness and more so in short-term new business activity (sales lead generation).

Request Free!
Sales & Marketing

Brand Awareness Costs Tens of Millions; Smart Medium-Sized Advertisers Skip That, Stick to Something Low-Tech, Linear

Ever think about whether the returns you see as a result of your advertising are enough to keep profitability growth?

For example, if an advertiser / marketer nets 20 percent or breaks even with a Facebook click-ad or Google digital ad campaign, is it enough to really net profits after expenses and taxes?

Key takeaways:

  1. secret about Toyota Motor Corporation’s “low-tech” habit
  2. nuts-and-bolts common sense from a professor of marketing at Thunderbird Management School
  3. John D. Rockefeller’s opinion on growing market share

All in less than three pages.

 

ABOUT

Corey Weiner has worked on lead gen / direct response programs for big-name advertisers including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA / Manulife and AIG American General.

 

And over four years doing consumer behavior research for the renowned Nielsen Company qualifies Corey to refine multimedia for advertisers less interested in brand / top-of-mind awareness and more so in short-term new business activity (sales lead generation).

Request Free!