Brand Awareness Costs Tens of Millions; Smart Medium-Sized Advertisers Skip That, Stick to Something Low-Tech, Linear
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Ever think about whether the returns you see as a result of your advertising are enough to keep profitability growth? For example, if an advertiser / marketer nets 20 percent or breaks even with a Facebook click-ad or Google digital ad campaign, is it enough to really net profits after expenses and taxes? Key takeaways:
All in less than three pages.
ABOUT Corey Weiner has worked on lead gen / direct response programs for big-name advertisers including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA / Manulife and AIG American General.
And over four years doing consumer behavior research for the renowned Nielsen Company qualifies Corey to refine multimedia for advertisers less interested in brand / top-of-mind awareness and more so in short-term new business activity (sales lead generation). |
