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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

29 Key Considerations for Adopting an Omnichannel Strategy

Omnichannel is no longer a nice-to-have strategy for brands and retailers–it’s becoming a requirement for ecommerce success. An omnichannel strategy aims to create a seamless customer experience with your brand, but where do you start? To hel…

Enterprise IT / Featured Tech / Sales & Marketing

How Economic Stress and Inflation Are Changing Consumer Behaviors

Consumers are cutting back on discretionary spending almost as much as on the essentials, but they are willing to pay more for small indulgences and treats. Marketers and advertisers who understand their customers’ shopping motivations, and ta…

Enterprise IT / Featured Tech / Sales & Marketing

How to Build Customer Service Strategies

  With each new customer interaction, promoted agent, and churned customer, you learn what works in your customer experience. And what doesn’t. But if you don’t have a strategy for putting your insights into action, your data is use…

Enterprise IT / Featured Tech / Sales & Marketing

Introduction to Extended Validation (EV) SSL / TLS Digital Certificates

SSL/TLS, the cryptographic protocol behind https, is no longer a nice-to-have for websites. Site visitors are looking for, and expecting, to see a padlock in the address bar of your site, and the major browsers have announced plans to flag all HTTP s…

Enterprise IT / Featured Tech / Sales & Marketing

IT’s Role in Digital CX 2022

To gain a perspective on how companies and CX professionals are adapting to the sudden shift in digital technology, Omdia conducted a survey in January 2022 of 230 North American CX professionals. The objectives were to uncover: the technologi…

Enterprise IT / Featured Tech / Sales & Marketing

Marketo Engage vs HubSpot Marketing Hub Ratings Compared

But, the differences between them could mean the success or failure of the tool for your business. To learn more, you need to hear honest feedback from other software users.   To help you with that, we analyzed reviews from actual users who scor…

Enterprise IT / Featured Tech / Sales & Marketing

2023 Global Software Buying Trends

Even in an uncertain economic climate, nearly 70% of business leaders plan to increase their spending on software to accelerate digital transformation and drive efficiency. But how these businesses research prioritize and adopt new technology is shi…

Enterprise IT / Featured Tech / Sales & Marketing

Participate in the State of Sales Solutions 2023

Investing in new technology Change in business functions Adopting the right sales strategies Using recession as an opportunity Outsourcing sales functions Revenue prediction Go-to-market approaches Identifying new metrics Your F…

Enterprise IT / Featured Tech / Sales & Marketing

Deloitte: Taking Direct Selling to the Next Level with E-Commerce Technology

You’ll learn how modern e-commerce technology can help you tap into this direct approach and help you sell with a more personalized touch, set your brand apart from the competition, and digitize your business to meet new challenges with true agil…

Enterprise IT / Featured Tech / Sales & Marketing

Deloitte: Harnessing the Untapped Potential of Mom-and-Pop Shops with Digital Commerce

Learn how you can connect multiple regional platforms to your core commerce platform to offer mom-and-pop stores mobile-friendly, self-service tools that help them efficiently manage their businesses, while cutting out the middlemen that eat into your …

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