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The number of digital assets required to support all the digital experiences that marketers need to deliver today is growing exponentially. Budgets for content creation aren’t growing to keep pace, however. This means marketers must find ways to streamline their content creation, management, and distribution processes. An intelligent DAM creates secure workflows between your teams and partners, streamlining the creation, management, delivery, and optimization of massive volumes of media. Marketers and IT can organize, adapt, and securely distribute rich media and experiences across channels, geographies, and teams, using automation for efficiency. Consumer behavioral data and artificial intelligence then guide what content is surfaced, speeding the delivery of truly personalized content. |
