Create Authentic Connections to Cultivate Lasting Consumer Relationships

What do the pharma brands and agencies building and sustaining meaningful connections with their consumers need to know? A four-part success formula that cuts through the noise and inspires consumers to action.

Join this session to learn the four-part formula, as well as case study examples that demonstrate how innovative pharma marketers are utilizing social networks as a force for good to cultivate lasting consumer relationships and improve patient outcomes. Learn what’s working – and what pitfalls to avoid – in today’s rapidly evolving digital landscape.

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