B2B buying behavior has grown even more unpredictable with COVID-19 and market volatility. Gartner research suggests that over the next five years, an exponential rise in digital interactions between buyers and suppliers will break traditional sales models. To stay relevant and drive revenue, heads of sales must prepare their organizations to build adaptive sales models that engage the “everywhere customer,” support hyperautomation and increase sellers’ digital skills. Download The Future of Sales report to learn: Request Free! |