Healthcare is a rather fraught arena.

From your patients’ perspective, healthcare providers fall into one of two categories: you care about your patients — or you don’t. And that reputation? It’s entirely contingent on providing a positive and memorable patient experience.

Naturally, this can feel like an insurmountable goal as you navigate challenges like regulation compliance, competitors in your area, or being on the hook for supporting multiple hospitals, clinics and departments.

But, unfortunately, you likely already know that that’s not your only obstacle.

Simply put: the healthcare arena isn’t what it used to be. It’s a notoriously polarizing space, and the rise of The Internet has only deepened that divide and distrust your patients have as they self-diagnose, misdiagnose and hop from one provider to another in search of one that’s compatible with their insurance or more, well, in-line with their personal or cultural beliefs.

That’s a lot of pressure to put on one provider, much less your marketing department. Especially since people’s lives and wellness are on the line.