Native Advertising Trends 2016 – The News Media Industry

Would you like to know what news media publishers have to say when asked about the expected revenue from native advertising?

This annual report provides answers to:

  • How news media publishers view native advertising in general
  • Budget expectations for native advertising in the news media industry
  • Threats and opportunities according to news media publishers
  • How the news media publishers measure native advertising effectiveness 
  • Case studies showcasing how native advertising is integrated as a content format in the news media product portfolio

The findings in this report are based on answers from 156 news media executives (each representing their own company) in 48 countries, each sharing thought-provoking insights on this pressing industry advertising topic. The research represents the largest, most comprehensive native ad survey in the news media industry to date. 

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