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B2B Expert's Blog

Hiring Managers: Stop Looking for “Talent Super Heroes” & Get Real!

When it comes to finding the right person to fill your next key role, don’t make the mistake of trying to find the “perfect” candidate for the job. Just because …

B2B Expert's Blog

What’s Best for Business – Recruiting, or Retaining Current Employees?

As a Human Resources Manager, talent management professional, or corporate recruiter, one question you are often faced with is whether it costs your company more to retain a current employee …

B2B Expert's Blog

Best Practices for Choosing Vendors in a Cloud-Centric World

In today’s world, if you’re not in the cloud, you’re really not anywhere… Most businesses operate at least some part of their enterprise in the cloud, both for efficiency and …

B2B Expert's Blog

B2B Blogging: WordPress.org versus WordPress.com

Easily the most popular blogging platform in the world today, WordPress is open source and free to use for everyone – businesses included… The being said, the WordPress platform comes …

B2B Expert's Blog

The Negative Consequences of Making Bad B2B Sales Hires

There is an increasing pool of research-from respected organizations like Gallup and the Harvard Business Review, and also many newer research firms- demonstrating that the costs of a bad hire …

B2B Expert's Blog

How to Create a Simple Knowledge Base that Empowers Customers

How to Create a Simple Knowledge Base that Empowers Customers – Salesforce.com Done right, a knowledge base can do wonders for your business. For one, you’ll ramp up efficiencies: With …

B2B Expert's Blog

Infographic – The Destructive Impact of DDoS Attacks

Distributed Denial of Service (DDoS) attacks occur when multiple computers are used to target a single system and the targeted device is flooded with so much traffic that it becomes …

B2B Expert's Blog

B2B Marketing & Placing Your Content in the Right Hands

In the world of online marketing, there is a popular expression that “content is king”. Useful and informative content is essential to selling your product or service. However, even the …

B2B Expert's Blog

CHRO: Defining Today’s Top HR Leaders & their Functions

The Chief Human Resources Officer (CHRO) is without a doubt the key to success in today’s business environment. Why, you might ask? It’s simple, really. The CHRO plays an important …

B2B Expert's Blog

Benefits of Implementing a Cloud Security Solution

What is Cloud Security? Cloud security is an approach that typically relies upon a specialized – external IT security company – to remotely manage your business’s data integrity. It can …

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