You don't want to be the annoying guy from Wyoming taking a little bit of gold from everyone. You need to make a choice and then stake your claim! In this episode, we discuss the finding your local market and making it yours.

Podcast Highlights:

• "I'm disappointed with what I did previously and want the 1 thing that will help me next"
• Is there ONE trick that will get you new patients?
• Staking your claim on the patients around you
• The multiple front approach required
• What worked in the old days vs. now 
• What's your "marketing universe?"
• Building the biggest, nicest, funnest practice
• Why do so many dentists use price incentives?
• Patients who pick price incentives vs. patients who pick quality of dental care
• "The cheap dentist in town"
• The bell curve on patients
• How long until pricing-based promotions have diminishing returns?
• How long until quality promotions have diminishing returns?
• How far will patients drive to get to your practice?