Why Your Brand Needs a TikTok Marketing Strategy
TikTok is one of the most popular social media platforms for users and brands. With the most popular forms of content being comedy, tutorials, dancing, and lip-syncing, TikTok allows you …
Conviva’s State of Streaming: Social Guide for Streaming 2021
Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily, supporting more than 500 million unique viewers …
Travel brands turn to social media
The travel and tourism industry has had a tumultuous year, to put it lightly. Facing a near-impossible situation with a global pandemic at hand, travel brands had to adapt to …
Retail brands ring up fans on social media
Retail businesses have changed dramatically in the past year. Some retailers moved to online only, others began to provide additional services such as contactless purchase pickup or delivery, and still …
Automotive Brands Driving Success on Social Media
Few industries have established brand giants like the automotive industry. Decades of innovation and progress have made automobile manufacturers some of the biggest brands in the world. With these brands …
How to Navigate the Search for an Audience Measurement Solution for Advertising
This white paper explores why publishers need an audience measurement solution to address the market challenges of measuring streaming media and provide advertisers with the insights they need to shift …
Conviva’s State of Streaming Q4 2021
Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily, supporting more than 500 million unique viewers …
Conviva’s State of Streaming Advertising 2021
Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily, supporting more than 500 million unique viewers …
Top Three Features to Look for in a Streaming Ad Measurement Solution
Over the last 30 years, we’ve seen media evolve to digital, and with it, new measurement solutions emerged to help publishers monetize on new platforms. Streaming is a media type …
Publishers: The New Tech Companies
Video publishers have made a dramatic shift in their strategy over the past few years. As viewers switch from cable packages to app-based video consumption, publishers are transforming into technology …
