TikTok is one of the most popular social media platforms for users and brands. With the most popular forms of content being comedy, tutorials, dancing, and lip-syncing, TikTok...
Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily,...
The travel and tourism industry has had a tumultuous year, to put it lightly. Facing a near-impossible situation with a global pandemic at hand, travel brands had to adapt...
Retail businesses have changed dramatically in the past year. Some retailers moved to online only, others began to provide additional services such as contactless purchase...
Few industries have established brand giants like the automotive industry. Decades of innovation and progress have made automobile manufacturers some of the biggest brands...
This white paper explores why publishers need an audience measurement solution to address the market challenges of measuring streaming media and provide advertisers with...
Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily,...
Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily,...
Over the last 30 years, we’ve seen media evolve to digital, and with it, new measurement solutions emerged to help publishers monetize on new platforms.
Streaming...
Video publishers have made a dramatic shift in their strategy over the past few years. As viewers switch from cable packages to app-based video consumption, publishers...