How Intent Data Captures Buyers’ Interest—and Saves Marketers Time
Target your best buyers with the power of intent data. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move—who is most likely to buy, …
How Intent Data Captures Buyers’ Interest—and Saves Marketers Time
Target your best buyers with the power of intent data. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move—who is most likely to buy, …
What B2B Marketers can Learn from B2C Marketers – Four Effective Tactics
The contrast between B2B marketing and B2C marketing can be profound. These distinctions range from the length of the sales cycle to key buying motivators. Today we’ll set the differences …
Demand Generation & Account Based Marketing
Knowledge Hub Media offers highly targeted B2B demand generation and lead generation services. Coupled with our account based marketing (ABM Marketing) and cutting edge intent data analytics, Knowledge Hub generates …
Five Common B2B Sales Challenges and Helpful Tips on How to Solve Them
What are the main problems that B2B selling businesses face? What mistakes do sellers make on the way to their ultimate goal – to close a sale? Companies in this …
Creating a B2B Marketing Plan for Your Business in Five Simple Steps
For any business, having a solid marketing plan is essential for its strategic development. The marketing plan outlines the resources the business needs to allocate meet the business objectives. However, …
A Brief Introduction to the Worlds of Inbound and Outbound Digital Marketing
As everyone knows these days, “online marketing” – also known as digital marketing – is a modern form of promotion which involves the use of various digital channels in establishing …
Successful Digital Marketing: The 7 Trends You Must Know for Summer 2019
It’s pretty much a given that your company has to be keyed in to the latest marketing statistics and the hottest trends for your digital marketing strategy to remain effective …
Demand Generation: Targeting the Right Audience with White Papers & Content Syndication
When it comes to engaging in successful content syndication programs, having the correct – highly targeted – audience is absolutely key. Whether you are tacking an account based marketing (ABM) …
Why Account Based Marketing & ABM Lead Generation Will Jumpstart Your Sales Funnel
Account Based Marketing – or “ABM” for short – is a B2B demand generation strategy that concentrates sales and marketing initiatives on a clearly defined set of “target accounts.” ABM …
