When it comes to engaging in successful content syndication programs, having the correct – highly targeted – audience is absolutely key. Whether you are tacking an account...
Account Based Marketing – or “ABM” for short – is a B2B demand generation strategy that concentrates sales and marketing initiatives on a clearly defined...
Knowledge Hub Media offers highly targeted demand generation and B2B lead generation services – as well as Account Based Marketing (ABM Leads) – through the use...
Your blueprint for advocate marketing success
The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and...
Predictive modeling is rapidly becoming something that every company needs to survive.
As the digital economy grows, marketers will need to deal with huge quantities of data,...
Business-to-business (B2B) marketing involves selling to a number of stakeholders, known as the buying center, and this process is often a complicated and lengthy cycle....
There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing...
Use Four Advocate Marketing Personalities To Set Your Advocacy Strategy And Deliver Positive Outcomes
Advocate marketing programs are top of mind for B2B Marketers looking...
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes...
Read this complimentary copy of The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016, and find out why Marketo was named a leader based on the strength...
