eBook: The Impact of Direct Dials on Sales Productivity
To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their …
Buyer’s Guide: Best Practices for a Marketing Database Cleanse
Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, …
Five Common B2B Sales Challenges and Helpful Tips on How to Solve Them
What are the main problems that B2B selling businesses face? What mistakes do sellers make on the way to their ultimate goal – to close a sale? Companies in this …
Creating a B2B Marketing Plan for Your Business in Five Simple Steps
For any business, having a solid marketing plan is essential for its strategic development. The marketing plan outlines the resources the business needs to allocate meet the business objectives. However, …
Five Essential Pieces of a Prospecting Solution
Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales …
Demand Gen Report: 2020 Database Strategies and Contact Acquisition Survey Report
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging …
A Best Practices Guide: Improving Your Online Sales Strategy in Four Easy Steps
For any business that provides tangible products, selling merchandise online typically comes with a learning curve. This is especially true in the online world, where conventional methods of sales – …
The Effectiveness of Strategic Selling in B2B Sales Environments
It is a known fact that strategic selling is an effective, useful tactic in B2B environments. It is particularly useful in enterprise business environments where multiple people are involved in …
The Negative Consequences of Making Bad B2B Sales Hires
There is an increasing pool of research-from respected organizations like Gallup and the Harvard Business Review, and also many newer research firms- demonstrating that the costs of a bad hire …
The Predictive Power of Three: Discovery, Scoring and Enrichment in B2B Sales and Marketing
Three key elements in predictive analytics work in concert to drive superior results in demand and lead generation. Read this white paper from Leadspace to understand: How predictive analytics fills …
