OTT 101: Top 5 Metrics that Matter for Tech Ops
Technical operations teams are often the first and last line of defense when it comes to delivering flawless streaming experiences. So, it’s important to pinpoint the metrics that matter most …
Engineering Challenge: What it Takes to Manage Big Video Data Effectively
Big data is inherently difficult to manage because — as the name implies — there’s a lot of data. But when it comes to big data associated with video, it’s …
Top Three Features to Look for in a Streaming Ad Measurement Solution
Over the last 30 years, we’ve seen media evolve to digital, and with it, new measurement solutions emerged to help publishers monetize on new platforms. Streaming is a media type …
Publishers: The New Tech Companies
Video publishers have made a dramatic shift in their strategy over the past few years. As viewers switch from cable packages to app-based video consumption, publishers are transforming into technology …
Conviva’s State of Streaming Advertising 2021
In Conviva’s first State of Streaming Advertising report, we outline major disconnects among how publishers, brands, and consumers regard streaming advertising, and what this means for the future of the …
The Data Gap
A lack of data is throttling streaming advertising investment. Conviva’s recent State of Streaming Advertising 2021 report revealed a massive divide between publishers’ confidence in their ability to sell and …
Putting Publishers in Control of Streaming Advertising Data
For decades, publishers didn’t have control over their first-party data. Now, in a world where streaming is quickly dominating the media landscape, publishers have increased opportunity to manage their first-party data in a more …
Conviva’s State of Streaming Q2 2021
When streaming skyrocketed last year, many surmised that the global upswing was due to the COVID-19 pandemic temporarily altering viewing and social media behaviors. While viewing habits certainly changed, those …
Monetize your Audience: Three Stages of Digging into the Data
The way that sports organizations think about content has been turned on its head. Second only to the energy and excitement of the live game is the importance of building …
Conviva’s State of Streaming Q2 2021
When streaming skyrocketed last year, many surmised that the global upswing was due to the COVID-19 pandemic temporarily altering viewing and social media behaviors. While viewing habits certainly changed, those …
