Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast. Marketing 2.0: Reinventing …
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies …
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their …
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part …
It’s an irrefutable fact that consumer engagement is crucial for business survival. If your company’s eventual objective is to be successful then your consumer service has to be impeccable. The …
You know what you need to do—provide personalized service anytime, anywhere, on any device. You know why you need to do it—a 10 percent increase in your customer experience score …
Coming from a global company that just underwent one of the biggest branding overhauls of the century, we know how hard it is to build a brand—and to face the …
To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms. This requires blending offline customer data with inbound …
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the …
This article from the Harvard Business Review shows how organizations that are able to skillfully manage the entire customer journey, versus just the typically emphasized touchpoints, reap enormous benefits. These …
