Why Big Data is a Big Deal
Big Data can help businesses become more competitive and efficient–but the complexity of Hadoop development poses a real challenge. This CIO eBook explores how to deploy Hadoop applications faster and …
Who’s Driving Your Brand? Navigating Today’s Confusing Customer Pathways and Arriving with your Brand Intact
The proliferation of data offers an exciting opportunity to restore marketing to its fundamental roots – the basic principles of driving business growth by understanding and adding value to current …
Marketing Automation: The Power to Drive Efficiency & Prove Value
Recent advances in marketing automation enable data-driven marketers to take control of today’s complicated marketing environment. It empowers you to convert raw data into actionable insights. This eBook describes key …
Email Marketing Fundamentals
Successful email marketing requires a solid understanding of the best practices that will result in clean looking messages that improve delivery and overall performance for campaigns. Following some standard guidelines …
Agile Marketing: How Top Companies Keep Pace in an Always-on World
The new era in marketing requires greater agility than ever to respond to the fast-paced needs of empowered customers who control the conversation of your brand. This ability to interact, …
