App Store Optimization: A Mobile App Marketing & ASO Services Guide
With more than four million apps available for download on Google Play and Apple’s App Store, great marketing is the only way for companies to make their app stand out. …
How to Personalize Your Messaging to Increase Sales and Create Loyal Customers
For today’s consumer, digital marketing must be relevant and tailored to their preferences. In order to increase loyalty and sales, brands must be willing to adapt and evolve marketing strategies …
Eight Most Commonly Ignored Reasons for Marketing Strategy Failure
Marketing lies at the heart of every business. Achieving results as well as meeting your business objectives is not possible without an operational marketing strategy. However, many marketers make mistakes …
Using Data Mining and Financial Data Analysis to Streamline Marketing Strategies
The integration between data mining and financial data analysis has now become a reality. There has always been a secure connection between the two mediums and through the combination of …
Business Storytelling: How to Write Engaging Content and Boost Your e-Commerce Sales
Businesses all over the world are constantly exploring new marketing tools and making them a part of their marketing strategy. The same goes for those running e-commerce sites who want …
Personalization eBook
This eBook explains the importance of personalization, followed by how to advance in personalization. Leading back to Sitecore’s personalization capabilities, this eBook explains that personalization needs to be more than …
Intelligent Customer Engagement
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI …
What You’re Missing With Your Lead Scoring Model
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a …
7 Steps of an Intelligent ABM Process
Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. This ebook covers 7 steps …
The Smart Marketer’s Guide to TV Attribution: How to Measure TV Advertising More Accurately and Improve ROI [E-book]
TV is one of the most powerful channels in the marketing toolbox, but unlike its digital counterparts, can be notoriously challenging to measure. You know TV advertising can help you …
