Personalization eBook
This eBook explains the importance of personalization, followed by how to advance in personalization. Leading back to Sitecore’s personalization capabilities, this eBook...
Intelligent Customer Engagement
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI...
What You’re Missing With Your Lead Scoring Model
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources,...
7 Steps of an Intelligent ABM Process
Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. This ebook covers 7 steps...
The Smart Marketer’s Guide to TV Attribution: How to Measure TV Advertising More Accurately and Improve ROI [E-book]
TV is one of the most powerful channels in the marketing toolbox, but unlike its digital counterparts, can be notoriously challenging to measure. You know TV advertising...
Seeing the Forest for the Trees: Unified Analytics for Modern Marketing [Research Brief]
This spring, IDG Connect surveyed over 250 marketers on their measurement strategies and tactics. The results are illuminating: a clear view into what’s working,...
5 Steps to Take the Surprise Factor Out of Marketing
When planning runs inefficiently, it can start to feel like all the work isn’t doing its job: studies show that only 61% of today’s marketers believe their marketing...
5 Steps to Take the Surprise Factor Out of Marketing
When planning runs inefficiently, it can start to feel like all the work isn’t doing its job: studies show that only 61% of today’s marketers believe their marketing...
The Content Marketer’s Surefire Strategy for Success
Dollar for dollar, content marketing is the most cost-effective way to hit your marketing goals. Why? Sales pitches don’t work anymore; consumers find them irritating if...
10 Award-Winning Advocate Marketing Success Stories
Marketers at top B2B brands (including Marketo, Cisco, Okta, MuleSoft and InsightSquared) generated incredible results for their business last year, including:
Hundreds...
