The Content Marketer’s Surefire Strategy for Success
Dollar for dollar, content marketing is the most cost-effective way to hit your marketing goals. Why? Sales pitches don’t work anymore; consumers find them irritating if they even notice them …
10 Award-Winning Advocate Marketing Success Stories
Marketers at top B2B brands (including Marketo, Cisco, Okta, MuleSoft and InsightSquared) generated incredible results for their business last year, including: Hundreds of online reviews on 3rd party websites Thousands of …
Embedding Predictive Analytics in Account Based Marketing
Many account based marketing programs rely on predictive analytics vendors for target list creation and lead scoring. But the data and models available from predictive analytics vendors can be used …
The Definitive Guide to Social Media Marketing
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most …
Knowledge is Power
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes. And their failures. …
Highly Effective Email Marketing: A 2015-2016 Lookbook
As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers. A great email …
Four Advantages of a Planned Approach to Digital Maturity
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. …
The Pursuit of Social Persuasion
How marketers are using social display to build brand love and grow business 81% of U.S. consumers are influenced by a friend’s social media posts. Find out how today’s top …
Assessing the Return on Email Marketing Strategy
These days, email is the glue that ties your customers’ identity together across channels. Because of this, the rewards of sending relevant, personalized email messages are invaluable to your brand. …
10 New Year’s Resolutions for Email Marketers
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016. You’ll discover new ways to make the most of this …
