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Why Your Customers Aren’t Converting

Our global survey data shows many marketing leaders believe their existing sign-up and login flows influence their rates of cart abandonment and customer attrition. They...
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Engineering in a cookieless world

Third party cookies are essential for how your marketing teams do targeting, profiling, and demographic segmenting—and they’re going away. Without third party cookies,...
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Forget passwords. Passkeys are here.

Passwords
 suck. It’s true. They’re insecure and inconvenient.

 The good news is, you’re not stuck using them. Okta has a better solution to the world’s password...
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Passkeys Primer

Does anyone like passwords? They’re a constant point of frustration for customers and businesses – often being cited as the cause of lower conversion rates and security....
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Why Customer Identity?

Today’s companies must enable their customers to engage with their apps or services at any time, from any device, in a secure and safe manner. At the same time, companies...
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Solution Brief: Okta Device Access

Securing sensitive information has become increasingly difficult as more users – from employees to business partners – access a wider range of resources, using...
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