Activating Intent Data for Sales and Marketing
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are …
Signal-Based Selling: How to Leverage 4 Key Buying Signals
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is …
4 AI Hacks to Make Sales Teams More Efficient
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating …
CRM Hygiene: The 5-Step Data Cleansing Process for Modern Business
For most companies, the first step in building an advanced data foundation is to cleanse the trove of business data already on hand in their customer relationship management (CRM) system. …
RevOps Top Tech Challenges, Solved
In this ebook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you …
12 Tips for Selling to C-Suite
How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring …
Outrun Your Competition: Best Practices for Accelerating Sales Processes
Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building …
3 Sizzling Ways to Warm up Cold Calls
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence …
Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies
In this exploration, we’re diving into predictions about the future of sales. We’re talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren’t just fancy tools …
Sales Effectiveness: The B2B Sales Leader’s Guide
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold …
