Highly Effective Email Marketing: A 2015-2016 Lookbook
As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers....
Email Deliverability
There’s no question that email software and the people who use it are getting better at filtering out spam. While this makes it easier for engaging emails to get through—without...
Digital Marketing 101 – Key Tools for Engagement Marketing
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile...
Demonstrating Impact: Pedal to the Metal
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better....
Finding Eureka: The New Science of Online Testing
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey....
Nine Common A/B Testing Pitfalls and How to Avoid Them
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings,...
Four Advantages of a Planned Approach to Digital Maturity
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing...
Forrester: Top 10 Technology Predictions for 2016
Forrester’s top 10 technology trends demonstrates why a shift is underway from cyclical, intention-led spending on point solutions, to investments targeting customer-driven,...
Manufacturing Agility through MES Excellence
Manufacturing agility is important in today’s world of fluctuating demand, short product cycles and constant change. Gaining visibility on the plant floor is one of the...
Creating a Modern, Effective Manufacturing Environment with ERP
This new research from Aberdeen Group identifies the challenges that face the modern manufacturing environment and illustrates how leading manufactures make ERP a foundation...
