The CRO’s Guide to Go-to-Market Intelligence
Today’s chief revenue officers (CROs) are focused on maximizing the impact of their revenue teams by giving them the tools, data, and autonomy to function as a single, cohesive unit …
Sales Effectiveness: The B2B Sales Leader’s Guide
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and …
The Ultimate Guide To Sales Outreach
A Sales Team’s Blueprint to Book More Meetings and Land More Deals Sales outreach is an art and a science. The art is what you bring to the table—your flair …
The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. …
10 Ways to Supercharge Your ABM Strategy With Real-Time Intent
Learn how capturing buyers’ search behavior in real time can shorten your sales cycle. In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, …
Maximizing Customer-360 Insights for Competitive Advantage
Today’s buyers don’t just embrace personalized experiences — they flat-out expect them. To meet the demand, go-to-market (GTM) teams are increasingly looking to the unification of high-quality data and high-performance …
8 Ways Teams Use Data-as-a-Service to Drive Go-To-Market Success
Nearly every organization recognizes the value of business (B2B) data to drive critical business decisions. Yet, most struggle with three core functions: In this eBook, we’ll cover: How to source …
7 Ways to Supercharge Your ABM Strategy With Real-Time Intent
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts …
Drive GTM Efficiency with Tech Stack Consolidation
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver …
10 Ways to Use Intent in Your ABM Strategy
Any great account-based marketing (ABM) strategy requires a clear understanding of your target customer and the ability to address their needs. In this guide, you’ll learn how Infusing your ABM …
