The Ultimate Marketing Operations Efficiency Checklist
Working at a hyper-growth company? Here’s how to improve your B2B marketing operations. In marketing ops, it’s your job to ensure your department runs smoothly. This is no small feat …
The 5 Stages Of Account-Based Marketing
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM …
ABM Benchmark Survey
ABM gets better with age — but unfortunately, marketers don’t have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a …
Shatter Your Email Marketing Goals With These 5 Tips
Email marketing is one of the most crucial tools in the armory of a digital marketer. And marketing professionals need to understand how to best use email marketing to reach …
7 Best Practices to Accelerate Your Sales Process
Sales teams are already overwhelmed with inbound calls, outbound prospecting, and scheduling demos. With any added acceleration, chaos is inevitable. That’s why it’s time to take the wheel with sales …
16 Go-To-Market Plays for Your Entire Sales Funnel
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. Personalized prospecting is possible at …
The Power of Conversational Intelligence
Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the …
The Power of Conversational Intelligence
Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the …
A Guide for Demand Generation Teams: Understanding Conversational Marketing
Conversations remain at the forefront of most business relationships. Numerous studies have shown that businesses that implement chat in their sales process see significant results, including: 54% more website engagement …
100 Pipeline Plays: The Modern Sales Playbook
Built to help revenue teams everywhere hit their number At ZoomInfo, we’re obsessed with making the mechanical parts of sales more efficient, so we can spend more time building strong …
