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TRADITIONAL STORAGE HAS REACHED ITS LIMIT. The amount of data generated today is growing at an astonishing rate, doubling in volume every two years. Just two days of current global data production from all sources — five quintillion bytes — is equal to the total amount of information created by all the world’s conversations ever, according to research at the University of California, Berkeley. It’s just the beginning. By 2020, there will be 4300% increase in annual data generation. There will be 35 zettabytes living in and travelling through the Internet. Enterprises will have generated 28 zettabytes and be managing |
