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Today’s customers know that their data has value. Gone are the days when companies could ask for massive amounts of information without providing much in return. The rapid changes in privacy policies, along with increasing regulations and enforcement of policy violations is causing a huge shift in the world of online marketing and advertising. How can you keep up with the shifting regulatory landscape so you can protect your business? What’s the best way to keep connected with customers, meet their needs wherever they are and gain their trust? Data is the key—but raw information alone is not the answer. |
