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It’s no surprise that data can play a key role in the effectiveness of your organization’s demand generation programs. According to this recent report, "How Marketers Are Using Data to Drive Demand," nearly half of marketers believe applying a data-backed strategy improves the quality of leads. However, only 20% of those surveyed are confident they can put their data to use to create a best-in-class demand generation strategy. So how can marketers take their somewhat successful demand generation and transform it into one that meets and exceeds their goals? Check out this guide to learn about:
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