Webinar: How to Optimize Your Demand Generation Content Program Performance with Diagnostics

Being a better marketer means taking a critical eye to the programs and tactics you run within the context of the audience you are attempting to attract, engage, qualify and convert, to diagnose performance and identify and prioritize improvements for that prospect-specific marketing effort.

In this two-part live webinar, Wednesday, November 8th at 2pm EST, Jason Hekl former VP of Demand Services at Sirius Decisions, co-host of the popular Marketing Milestones podcast, and co-founder of Marketing Converts and Heather Vaughan, Manager of Demand Generation at InfoBlox, teach you how to run funnel diagnostics on your demand generation program, follow-up by an inside look at how to create a strategic and tactical content program, including:

Funnel Diagnostics

Getting started with content-centric programs
Advancing with audience-specific programs
How to integrate programs to flex with your funnel

Content Program Case Study

How to identify your content program goals
Structuring your lead follow-up strategy for success
Executing your program analysis and optimization

Register now for this live webinar, held Monday, Wednesday, November 8th at 2pm EST, sponsored by NetLine Corporation. All registrants will also receive the recorded session after the event.

Request Free!