The modern customer prefers to learn where to find information, rather than actually memorizing it. This complimentary Forrester report (brought to you courtesy of Zendesk) details why these digital-focused customers think and behave differently than p…
The modern customer prefers to learn where to find information, rather than actually memorizing it. This complimentary Forrester report (brought to you courtesy of Zendesk) details why these digital-focused customers think and behave differently than p…
Gartner clients rank customer self-service as a top-five customer service trend for the year. Customers can go further down the customer journey without a human engagement than ever before. In this complimentary Gartner report (brought to you courtesy …
Gartner clients rank customer self-service as a top-five customer service trend for the year. Customers can go further down the customer journey without a human engagement than ever before. In this complimentary Gartner report (brought to you courtesy …
The way marketers engage customers is changing rapidly, yet most companies haven’t evolved the organizational structure of the marketing function in the past 40 years. Marketers know their organizations need an overhaul, but what if the answers aren’t …
In marketing, you can’t necessarily observe and measure interactions, responses and outcomes with the naked eye. Instead, you have to build a solid, defined plan with diagnostic metrics. Learn how USAA (which provides insurance, banking, investment and…
This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need to make this shift to analytically driven marketin…
But many new ideas are emerging for how to create both unique and superior customer experiences that make a difference. This Harvard Business Review research paper examines how forward-looking organizations take a strategic approach to the customer exp…
It’s easy to become overwhelmed by the growing volume, velocity and variety of big data. While it can be the key to uncovering profitable insights and answering complex questions, many organizations struggle to store, manage and analyze this valuable r…
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This paper discusses capabilities and techniques for optimizing SAS Data Management products for big data. It demonstrates how SAS supports Apache Hadoop technologies, including details on the various languages available in the platform and how to use them with SAS. An overview of SAS Data Management integration with the SAS® LASR™ platform is also provided. Practical tips and techniques are presented, including case studies that illustrate how to best use the SAS Data Management feature set with big data. |
