B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online.

While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex.

Read this white paper to learn how to:

  • Use B2C best practices to meet buyer expectations for enhanced online experiences
  • Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
  • Support complex buying cycles and selling executions across channels and markets—and around the world

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From Insight to Action: Predictive and Prescriptive Analytics

This webcast explains why predictive analytics has become an imperative for organizations as they strive to incorporate data-driven decision making into their processes by understanding potential future outcomes. Prescriptive analytics can then be applied to help determine the best solution or outcome among all the various choices, given the known parameters. When combined with predictive analytics, prescriptive analytics can suggest decision options for how to take advantage of future opportunities or mitigate future risks, answering the eternal question, “What should we do about this?” Learn how IBM® SPSS® Modeler can help you uncover patterns and trends in your data and how IBM® CPLEX® Optimization Studio can be leveraged to incorporate those insights into optimal decisions.

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