Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
Read the report to learn:
- The top digital priorities and investments for marketers in 2016
- How to overcome the challenges of using customer data
- Why marketers continue to struggle with their customer-centric transformation
- How mobile investment and monetization is a growing priority for engaging customers
- About the remaining challenges for full digital integration in companies
