The Advertiser’s Guide to People-Based Marketing

Providing more personalized and immediate brand experiences to your customers requires connecting with real people rather than pixels.

Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same data-driven approach to quickly and accurately target existing customers with personalized ads for improved campaign lift and return on investment.

You’ll learn:

  • An overview of people-based marketing as a strategic discipline.
  • How to bridge the gap between offline and online data to achieve superior targeting and scale.
  • The “must-have” capabilities when evaluating a people-based solution.
  • How a major brand achieved a 6x lift in conversions through a people-based targeting approach.

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Mastering Today’s Cross-Device Customer

In today’s multi-screen world, 80% of consumers bounce between devices and 40% of online transactions involve multiple devices along the way. Brands that lack a cross-device strategy risk lost sales, wasted marketing spend and poor user experiences.Req…

Building Brand Loyalty in a Digital-First World

A seamless and personal dialogue with your customers–that’s what it takes to create emotional connections that build brand loyalty in a digital-first world.

Download this eBook to find out how to use the targeting precision of email to create amazing customer experiences through all digital customer touchpoints–with data you already own.

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How People-Based Marketing Better Targets Customers with Personalized Ads For Higher Conversion Rates

Providing more personalized and immediate brand experiences to your customers requires connecting with real people rather than pixels.

Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same data-driven approach to quickly and accurately target existing customers with personalized ads for improved campaign lift and return on investment.

You’ll learn:

  • An overview of people-based marketing as a strategic discipline.
  • How to bridge the gap between offline and online data to achieve superior targeting and scale.
  • The “must-have” capabilities when evaluating a people-based solution.
  • How a major brand achieved a 6x lift in conversions through a people-based targeting approach.

Request Free!

Identity Graphs Demystified

With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.But what exactly is an ID graph and …

Identity Graphs Demystified

With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.But what exactly is an ID graph and …

Identity Graphs Demystified

With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.But what exactly is an ID graph and …

Identity Graphs Demystified

With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.But what exactly is an ID graph and …