A [CMO’s] Guide to Account-Based Marketing

Account-Based Marketing (ABM) enables B2B marketers to treat individual accounts as a market in their own right, driving engagement with target companies and best-fit individual buyers. Focusing on best-fit buyers enables marketers to maximise resou…

Personal Injury Document Automation Toolkit

Personal Injury firms are the kings of standard documents, letters, and forms. That means your firm is probably well-versed in deleting information and re-using documents again and again. That antiquated process takes time.  If you could s…

Using Webinars to Engage Omnichannel Customers

Today’s B2B marketing strategy needs to run seamlessly across channels, from web to email to social. With massive opportunities for engagement and data collection, and with long-tail impact, webinars should be a core channel for many brands. D…