Overcoming Paralysis by Analysis

In today’s hyperconnected, cross-platform world, retailers are overwhelmed by a deluge of data. They’re collecting multiple types of data, including customer demographic data, transactional data, product data, operations data, shipping data…

Communicating in a Digital-First World

A steadily rising number of consumers’ interactions with retailers and brands are occurring via digital touchpoints, including live chat, SMS and messaging apps (e.g., Facebook Messenger, Apple Business Chat, WhatsApp Business), replacing legacy …

Scaling an Ambassador Program the Atlassian Way

An online community is an increasingly vital part of many leading companies’ branding and engagement strategies, providing customers with a positive pre and post sale brand experience when discussing products and services. A customer forum is a g…

The Luminaries – Forge Your Own Path

We all know those people with an extra spark of passion and determination to create something out of nothing. They’re high achievers who push themselves harder than anyone is asking. These luminaries have an extra glow that doesn’t come fro…