The DXP Vision: Open Content and Unified Data

To compete on customer experience, now and into the future, requires consistent delivery of relevant, personalized content across all devices, channels, and modalities. For brands to do this effectively, they need to integrate true customer insight …

Monetizing Insights with Experience Commerce

In today’s hyper-connected world, consumers and buyers have unlimited access to products and services. In order to increase their ability to compete and differentiate, organizations must understand their buyers’ complex journeys and unlo…

How To Build Brand-Compliant Sites At Scale

On average, companies manage over 200 digital properties. Building, maintaining and optimizing all of these sites is a significant challenge and organizations face a number of difficulties with speed, cost and governance. This is why organizations t…

A New Kind of Marketing Cloud

It’s no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud. Instead…

AI and Customer Analytics

The era of artificial intelligence and predictive marketing has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated &…

Headless CMS Buyer’s Guide

The CMS market is crowded with hundreds of vendors all claiming to provide similar capabilities, functionality and benefits. So how do you choose which CMS is the right fit for your business, and perhaps more importantly today, how do you know if a hea…