WTF is Identity?

To be more loveable, brands must be relevant, respectful, consistent, and personalized.  According to a McKinsey report, personalization can deliver x5 – x8 the ROI on marketing spend.  But first, brands need to be able to correctly ide…

The Future of EDI: An IBM point of view

Over decades, EDI has steadily gained mainstream adoption throughout businesses worldwide as the preferred means to exchange documents in the B2B transaction process. During this time the emergence of Internet B2B, including new transport protocols lik…

Understanding Lights Out Manufacturing

Lights out manufacturing is a production method that uses automation technology to make parts and products with little to no human involvement besides during initial machine programming and tooling setup. The result is that lights out facilities—…

3 ways to wow your customers

Yet with shoppers increasingly glued to their mobile devices at all times – including when they’re out browsing stores – guest WiFi can help retailers seamlessly merge their physical and virtual environments in order to communicate wi…

Creative Success on TikTok

But with so many visual and audio elements that can impact ad performance, how do you know you’re running the right creative? Taking a look into the landmark study that VidMob conducted of nearly 1500 ads and 5.4B impressions over the course o…